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About Us

Our Story

Hi, I'm Ashley Jewell, the owner of The Urban Turbanista, and we are so honored to have your support on this amazing journey.  I'd like to take this time to share with a little bit of the history of our brand as well as share with you what we envision for the future of our brand. 

Inspired by the vibrantly colored and textured patterns of African wax fabrics, the Urban Turbanista was founded in 2015.  Being well acquainted with humble beginnings, our brand was birthed as an Amazon based headwrap store, with five African patterned wrap designs.

From those five wrap designs, The Urban Turbanista has grown into a brand that we like to think of as encompassing the many faceted experiences of the modern day black woman.  From the silly, to the rachet, to proud honored traditions,  you'll find a little bit of everything here.

No t-shirt or mug can quantify in words or design, the joy, the struggle, the beauty, the craziness, and the love that defines the existence of those of us who know  that we are beautiful, yet often find our type of beauty excluded from mainstream culture, but here at The Urban Turbanista, we like to try! 

We love uplifting our community and sharing the black experience, in all of it's crazy-beautiful, sometimes contradictory, yet always colorfully triumphant forms.

Thank you so much for taking this journey with us.  We hope to always create designs that speak to the souls of black folks.  We get you, because we are you, and we are proud to join you in creating and wearing our legacy.

 Happy Wrapping, Happing Life-ing!

-The HTIC (Head Turbanista In Charge), Ashley Jewell

“Dipped in chocolate, bronzed in elegance, enameled with grace, toasted with beauty. My lord, she’s a black woman.” –Yosef A.A. Ben-Jochannan

 

The Urban Turbanista Size Chart

FIND YOUR SIZE

Use the charts below to determine your size, if you're on the borderline between two sizes, choose the larger size. 

How to find your perfect size match:

1. Choose a t-shirt from your wardrobe that you like to wear. 
2. Lay it flat and measure from armpit to armpit with a measuring tape. DOUBLE this measurement. This is your chest width.
3. Measure from neckline to hemline down the middle to get the length.
Now you know your preferred measurement! Simply compare your measurements with the appropriate size chart below.

 
TIP #1: Ladies, give your girls room to breathe! If you are blessed up top, choose the size that closest corresponds with your chest width.
TIP #2: Ladies fit is a tighter, curve-hugging cut. If you don't want a skin tight fit, go a size up for wiggle room. 
TIP #3: Unisex fit is a looser, relaxed and more forgiving cut. It is designed to fit men and women. You may opt to go a size down depending on the fit you want to achieve..

 

    UNISEX FIT Crew Neck Tee (RELAXED/LOOSER FIT) SIZING

    TIP: This is a looser, relaxed fit for women and men. It is also slightly longer than the Ladies Fit. Some customers opt to go a size down to achieve a slimmer fit.

     

     

    LADIES FIT Crew Neck Tee (TIGHTER/FORM-FITTING) SIZING

    TIP: This is a tighter, form-hugging fit. Some customers opt to go up in size.

     

     

    Ladies V-Neck

    TIP: This is a tighter, form-hugging fit. Some customers opt to go up in size.

     

     

     

    Round Neck Tunic

     

     

     

    Flowy Racerback Tank

     

     

    Relaxed Tank

     

     

     

    3/4 Sleeve Unisex Raglan

     

     

     

    Basic Fleece Sweatshirt or Hoodie (Unisex Fit)

     

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