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About Us

Our Story

What's up, Peeps? I'm Ashley Jewell, owner/ founder/ creative director here at The Urban Turbanista, and I am so honored to have your support on this incredible journey.  I'd like to take this time to share a little about the history of our brand as well as the vision for the future of The Urban Turbanista. 

Creative by nature, I have always loved the colorful, bold, and often offbeat colors and textured patterns of African wax fabrics.  When I moved Atlanta and was decorating my home, I'd leave my favorite flea market with armfuls of painted fabric, knowing that I'd find something to do with the folds of cloth.  Around this time I was mom to two young children and found that I had little time for styling (or combing, lol) my hair, so the printed fabric formed into headwraps became a foolproof way for me to look stylish in minutes.  Out of this love for beauty and simplicity, the Urban Turbanista was founded in 2015.  Birthed from humble beginnings, our brand started as an Amazon based headwrap store, with five African patterned wrap designs.

From those five wrap designs, The Urban Turbanista has grown into a movement encompassing the many faceted experiences of the modern day black woman.  From the silly, to the rachet, to proud honored traditions,  you'll find a little bit of everything here.

No t-shirt or mug can fully emcompass the joy, struggles, beauty, craziness, and love that defines the existence of those of us who know  that we are beautiful, yet often find our type of beauty excluded from mainstream culture, but here at The Urban Turbanista, we like to try! 

We love uplifting our community and sharing the black experience, in all of it's crazy-beautiful, sometimes contradictory, yet always colorfully triumphant forms.

It is my pleasure to welcome you my journey born of self discovery and self love.  I hope to always create designs that speak to the souls of black folks.  Here at The Urban Turbanista, we get you, because we are you, and we are proud to join you in creating and wearing our legacy.

 Happy Wrapping, Happing Life-ing!

-The HTIC (Head Turbanista In Charge), Ashley Jewell

“Dipped in chocolate, bronzed in elegance, enameled with grace, toasted with beauty. My lord, she’s a black woman.” –Yosef A.A. Ben-Jochannan


The Urban Turbanista Size Chart


Use the charts below to determine your size, if you're on the borderline between two sizes, choose the larger size. 

How to find your perfect size match:

1. Choose a t-shirt from your wardrobe that you like to wear. 
2. Lay it flat and measure from armpit to armpit with a measuring tape. DOUBLE this measurement. This is your chest width.
3. Measure from neckline to hemline down the middle to get the length.
Now you know your preferred measurement! Simply compare your measurements with the appropriate size chart below.

TIP #1: Ladies, give your girls room to breathe! If you are blessed up top, choose the size that closest corresponds with your chest width.
TIP #2: Ladies fit is a tighter, curve-hugging cut. If you don't want a skin tight fit, go a size up for wiggle room. 
TIP #3: Unisex fit is a looser, relaxed and more forgiving cut. It is designed to fit men and women. You may opt to go a size down depending on the fit you want to achieve..



    TIP: This is a looser, relaxed fit for women and men. It is also slightly longer than the Ladies Fit. Some customers opt to go a size down to achieve a slimmer fit.




    TIP: This is a tighter, form-hugging fit. Some customers opt to go up in size.



    Ladies V-Neck

    TIP: This is a tighter, form-hugging fit. Some customers opt to go up in size.




    Round Neck Tunic




    Flowy Racerback Tank



    Relaxed Tank




    3/4 Sleeve Unisex Raglan




    Basic Fleece Sweatshirt or Hoodie (Unisex Fit)



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