Hi, I'm Ashley Jewell, the owner of The Urban Turbanista, and we are so honored to have your support on this amazing journey. I'd like to take this time to share with a little bit of the history of our brand as well as share with you what we envision for the future of our brand.
Inspired by the vibrantly colored and textured patterns of African wax fabrics, the Urban Turbanista was founded in 2015. Being well acquainted with humble beginnings, our brand was birthed as an Amazon based headwrap store, with five African patterned wrap designs.
From those five wrap designs, The Urban Turbanista has grown into a brand that we like to think of as encompassing the many faceted experiences of the modern day black woman. From the silly, to the rachet, to proud honored traditions, you'll find a little bit of everything here.
No t-shirt or mug can quantify in words or design, the joy, the struggle, the beauty, the craziness, and the love that defines the existence of those of us who know that we are beautiful, yet often find our type of beauty excluded from mainstream culture, but here at The Urban Turbanista, we like to try!
We love uplifting our community and sharing the black experience, in all of it's crazy-beautiful, sometimes contradictory, yet always colorfully triumphant forms.
Thank you so much for taking this journey with us. We hope to always create designs that speak to the souls of black folks. We get you, because we are you, and we are proud to join you in creating and wearing our legacy.
Happy Wrapping, Happing Life-ing!
-The HTIC (Head Turbanista In Charge), Ashley Jewell
“Dipped in chocolate, bronzed in elegance, enameled with grace, toasted with beauty. My lord, she’s a black woman.” –Yosef A.A. Ben-Jochannan